Shaking Up Traditions: The Rise of Low or No-Alcohol Drinks Among the Young 

Calling all trendsetters and taste explorers! We’ve got the scoop on a bubbling revolution changing how cool kids unwind. Recent research by YouGov has shaken things up, revealing a remarkable shift among the young and fabulous toward low or no-alcohol drinks. And guess what? Citizen Spritz is right there, leading the charge! 

According to the buzzworthy survey conducted for the Portman Group by YouGov, a whopping 44% of the young and spirited, aged 18 to 24, are now choosing sips that are as lively as their lifestyle but without the boozy kick. That’s a jump from 31% just a short while back in 2022. Hello, trend alert! 

But hold onto your spritz glasses; this story has more fizz. It’s not just about what’s in the glass but also about what’s not. Nearly 39% of this vibrant group are saying cheers to sobriety, choosing to skip the spirits altogether. And here’s the kicker: those opting for low or no-alcohol alternatives are toasting to smarter sipping habits. A solid 23% revealed that these substitutes are helping them dial down their alcohol intake.  

That’s what we call a win-win! 

Now, let’s sprinkle in a dash of reality alongside this celebration. Recent findings from another annual survey suggest that one in 10 UK drinkers feels they might be toeing the line with their relationship with alcohol. It’s clear: the winds of change are blowing, and the appetite for healthier, more mindful drinking habits is rising. 

Enter Citizen Spritz, the avant-garde wizards behind a spectrum of non-alcoholic spritz drinks. Meticulously crafted with over 40 natural ingredients, these drinks embody deliciously long adult aperitifs without the alcohol content. It’s not just about a drink; it’s an experience—a chance to savour the flavours, feel the fizz, and embrace the trend without compromising taste or fun. 

Why not embark on a tantalising journey through the vibrant flavour spectrum of Citizen Spritz? With an array that’s as diverse as it is delectable, we’ve curated a selection that promises to captivate your taste buds and transport you to a world of refreshing indulgence. 

• Bitter Orange – Calling all Negroni enthusiasts! This one’s your jam. Immerse yourself in the bold, citrusy embrace of Bitter Orange that echoes the sophistication of a classic Negroni sans the alcohol. It’s a blend that exudes elegance with every sip. 
• Cool Lime – Craving the zest of a Mojito? Say hello to the Cool Lime. Picture a dance of fresh lime intertwined with minty coolness—a concoction that embodies the spirit of a Mojito, served chilled for that extra refreshment. 
• Pink Grapefruit – Here’s a tribute to the zesty, vibrant soul of a Paloma. The Pink Grapefruit rendition at Citizen Spritz is an explosion of tangy sweetness that’ll make your taste buds sing. It’s a fiesta in a glass! 
• Passion Fruit – Dive into the tropical paradise with the Passion Fruit rendition. It’s a symphony of exotic flavours that captures the essence of a getaway—a sip that’s as bold and captivating as the fruit itself. 

Ready to embark on a flavour discovery journey? Grab our tantalising sampler pack featuring all four divine flavours—Bitter Orange, Cool Lime, Pink Grapefruit, and Passion Fruit—to sip, savour, and discover your ultimate favourite among these delightful concoctions. 

So, as the tides of drinking habits sway, consider this your invitation to join the party—grab a bottle of Citizen Spritz, raise your glass high, and toast the revolution of responsible, delightful sipping!